The Brand
ASPâ„¢ is the new top tier brand from International Hair Cosmetics Ltd., the creators of the global success that is AFFINAGE Salon Professional. ASPâ„¢ has been developed to create an enhanced, high-level profile in the luxury sector and will run alongside AFFINAGE Salon Professional, which is becoming increasingly dominant in the middle market segment. The ASPâ„¢ product portfolio will rapidly expand in 2011/12, commencing with the Kitokoâ„¢ Advanced Hair Therapy line in June of this year.
The History
In 1996 International Hair Cosmetics Ltd. UK conceived, created and launched the professional hair care brand AFFINAGE. Originated as a line of permanent hair colour, the AFFINAGE brand grew rapidly to include tone on tone and fashion colours, permanent waves, specialist highlighting systems, bleaching powders, shampoos, conditioners and styling products that have been enthusiastically embraced by consumers and the hairdressing industry in over 50 countries worldwide.In 2004, the UK Company's Research and Development Laboratory in Italy used it's revolutionary DATEMâ„¢ Technology to create INFINITI - the world's most advanced hair colour. Today, the team headed by Dott. Nicola Summer continue to break new ground in the development of exciting, industry leading hair products that will further strengthen International Hair Cosmetics' reputation as one of the worlds' fastest growing haircare companies. This growth is spearheaded by the twin aims of unrivaled product innovation and quality, supported by comprehensive training and education systems. Following on from this success, International Hair Cosmetics Ltd. have now entered the top tier with the launch of the new luxury brand, ASPâ„¢.
Mission
To use knowledge, research, innovation and technology to create superior, safe, leading edge products that inspire passion and creativity in the salon professional.