Affinage mission is to use knowledge, research, innovation & technology to create superior, safe, leading edge products that inspire passion & creativity in the salon professional. In 1996 International Hair Cosmetics Ltd. UK conceived, created and launched the premium hair care brand AFFINAGE® Salon Professional. 

Originated as a line of permanent hair colour, the AFFINAGE® brand quickly expanded to include tone-on-tone and fashion colours, permanent waves, specialist highlighting systems, bleaching powders, shampoos, conditioners and styling products, formulated in-house at the AFFINAGE® Research and Development Laboratory in Italy. The team headed by Dott. Nicola Summer continue to break new ground in the development of exciting, industry leading hair products. 

These unique, technology-driven products have been enthusiastically embraced by consumers and the hairdressing industry across the globe, making AFFINAGE® one of the fastest growing haircare brands in the world. This rapid growth is spearheaded by the twin aims of unrivalled product innovation and quality, supported by comprehensive training and education systems. 

Today, AFFINAGE® is sold in over 50 countries including South Africa, with headquarters and training facilities in the UK, Italy and the USA.